I’m delighted to launch my new podcast, Cracking Charity Chat – Learning from the Leaders.
In the first episode I spoke with Marie Peacock, Head of Income Development at Candlelighters – the Yorkshire-wide children’s cancer charity – about community fundraising.
Marie has a wealth of experience in this area and shone a light on how to do community well, and in particular how to go about it when there may be sensitivities around engaging your priority audience in fundraising.
I enjoyed hearing Marie talk about how she identifies and nurtures community fundraising talent at Candlelighters, the growing role of digital, and why a grounding in community fundraising sets you up for a fantastic career in other types of fundraising.
Some of the learnings that I took away were:
- Supporter journeys needn’t be complicated. At the core of this is simply making sure that supporters have what they need and are thanked.
- Community fundraisers are exceptionally flexible. The role is so broad that you learn about finance, press and media, fundraising regulations…and everything else!
- Social media is changing the face of community fundraising. Engaging with people online as soon as they show an interest is essential to converting likes and comments into action.