Episode 4 hears me chatting with Tracey Pritchard, Director of Engagement at Prostate Cancer UK. While their brand is strong and performs well, and fundraising was going well too, they knew that if they applied some good audience insight they’d be more effective in reaching and resonating with the people they need to engage. Crucially, […]Read More Cracking Charity Chat podcast: Ep. 4. Insight and Engagement
In my latest podcast I chatted with Kevin Waudby, Founder of Good Innovation the agency that helps organisations to solve the problems that matter. One of their values is ‘make shit happen’, which I like a lot. Kevin has worked across all income streams, both agency and charity side, so has a lot of knowledge to […]Read More Cracking Charity Chat podcast: Ep 3: Innovation and income diversification
A couple of weeks ago I met with Joe Jenkins at The Children’s Society to talk all things supporter relationships for the second episode of my podcast, Cracking Charity Chat. The podcast offers some great insight into fundraising from individuals over the past 20 years and where we are now. It tackles some of the […]Read More Cracking Charity Chat Podcast: Ep. 2. Supporter Relationships in the New World
I’m delighted to launch my new podcast, Cracking Charity Chat – Learning from the Leaders. In the first episode I spoke with Marie Peacock, Head of Income Development at Candlelighters – the Yorkshire-wide children’s cancer charity – about community fundraising. Marie has a wealth of experience in this area and shone a light on how […]Read More Cracking Charity Chat Podcast: Ep. 1. Community Fundraising
Last week I hosted a conference call about building strategic corporate partnerships with a group of fundraisers interested to learn from each other as they seek to either set-up or grow corporate income. This came about following a Fundraising Chat post on Facebook which had a lot of interest. Here I share the my key […]Read More Corporate partnerships – where to start?
Being self-employed for under 18 months, and having had my second baby during that time, I have to get on with networking and raising my profile a little sooner than I would usually have considered returning to work in a permanent role. I need to work to pay the bills, but importantly, to retain my […]Read More The myth of Superwoman, AKA the working mum
(Image: Oxfam NZ) The sector has been rocked over the last week as details of historic misconduct across some of Oxfam’s international relief programmes were revealed: sexual harassment, use of sex workers, threats of physical abuse and broader bullying. The fact that this happened isn’t surprising to me; as many have commented, it is not […]Read More Oxfam: charity leaders need to act as guardians of brand values